Here is what the packaging looks like. It is part of the Angel Blondes collection.
The colour I chose.
It comes with three products, instructions, and gloves. The three products are the developer crème, the colour crème which is ammonia free, and the deep conditioner.
Here are a few pictures of me before the colour, a few weeks ago.
And here is an after picture. This is today, and is after 2-3 washes. As you can see, it did not lighten enough, but is less noticeable than the previous pictures.
The experience was nice though. It was short and sweet, and the colour didn't smell bad. The cream felt very luxurious. When you wash it out it calls for you to massage it into your scalp before rinsing all the way. It lathers up like shampoo and is very moisturizing. The conditioner too was very luxurious and moisturizing. The overall experience was good, and by the package it did lighten to what it claims to (an exact match to be precise), but in comparison with my current colour it just isn't enough. I think I will pick the lighter shade next time (this was second lightest) and try that one.
Final verdict: 4.5/5 - this only lost points because I wasn't satisfied with the final colour, but that is my problem for picking the wrong shade for me. Other than that it's a wonderful product that I would recommend. Please be aware that I have not tried any other shades, and if you are going for the darker shades, I have no idea what the colour payoff is like.
Thanks for reading!